Your Tasks
- Collection of customer insights from internal and external data sources and derivation of strategic recommendations
- Design and implementation of market research projects with external service providers (e.g., pre-tests & post-campaign tracking of communication measures)
- Monitoring and interpretation of brand development in all MediaMarktSaturn countries using the so-called “Brand Health Tracking,” as well as deriving strategies based on driver analysis of the “Brand Equity Index” (a metric for measuring brand strength)
- Conducting pre-launch analyses using a test and control group approach to evaluate and optimize in-store measures
- Close collaboration and coordination with various internal stakeholders, including Brand & Strategy, Campaigning, and other business units
- Strategic assessment of new potential areas (e.g., cooperation partners, new target groups)
- Preparation and (result) presentation for and to internal stakeholders
Your Profile
- Successfully completed studies in Business Administration, Marketing, Communications, or a comparable qualification
- Initial relevant professional experience in marketing, CRM, market research or an advertising agency is desirable
- First knowledge of market research, including various methods is an advantage
- Strong analytical skills and a high affinity for numbers
- Confident demeanor and assertiveness
- Solution-oriented and pragmatic working style in a fast-paced environment
- Excellent presentation and communication skills in both German and English
About Us
The Global Customer Experience & Intelligence team is the central point of contact for customer insights within the MediaMarktSaturn Group. The team provides data from internal and external sources as a basis for customer-centric strategic and operational decisions across all business units.
Additional Benefits
Job Infos
Location: München
MediaMarktSaturn Retail Group
Department: HQ - Customer Experience & Customer Care
Entrylevel: Professional Level
Type of Employement: Full Time
Working Hours: 37,5
Persona: Job Requisition HQ Employee
Recruiter: Lea Theresa Ellerich
Recruiter: Lea Theresa Ellerich
Ready for a job where you look forward to Monday?
Let’s Go!
For us "Let's Go!" is not just a slogan, it is an attitude. We love technology and we want to excite. We have fun and want to inspire. Our customers and our teams. That’s why we are looking for people who share this spirit. People who are passionate about creating the shopping experience of the future together with 50.000 colleagues across Europe.
Let's
Go!
Ready? We are looking forward to receiving your application!
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