Your role and responsibilities

The CRM Direct Marketing & Automation Lead develops, and executes direct marketing strategies to drive short term business objectives (traffic & sales) as well as long term objectives (marketing permissions, customer retention & reactivation, customer experience, customer engagement & loyalty) by targeting the various CRM audiences, and optimizing its performance by continuous analysis.

In order to do so effectively, the lead role manages numerous stakeholders (Campaigning, Category Management, Category Marketing, E-commerce, Pricing, Legal & Compliance, international teams, …), technical tools with its intricate challenges (database systems, email tools, app notifications tool, , and customer data (profiling, data quality, segmentation, …) with knowledge and respect of privacy & GDPR. The role requires a complex and mature profile that handles both the business and tech challenges of the job.

Lastly, this role leads the team of Direct Marketing & Automation Coordinators. 

Key Activities

• Direct Marketing Strategy and Planning
  • Develop and implement Direct Marketing & Automation strategies to achieve business objectives;
  • Collaborate with cross-functional teams to define campaign goals, target segments, and messaging;
  • Create detailed campaign plans, including timelines, budgets, and resources allocation;
• Data Analysis and Segmentation
  • Requesting customer data analyses to identify trends, preferences, and opportunities for personalization;
  • Manage the segments to create tailored messaging for different customer groups;
  • Continuously monitor and refine segmentation strategies based on performance;
• Campaign, Execution, Reporting, Analysis and Optimization
  • Coordinate the execution of direct marketing communications across various channels (email, app push, SMS, social media, etc.);
  • A/B test campaign elements to optimize open rates, click-through rates, and conversion;
  • Monitor campaign performance and make data-driven adjustments to improve results;
  • Provide actionable insights to inform future campaign strategies;
  • Lead & support Direct Marketing & Automation Coordinators;
• Tech Stack Management and Utilization
  • Navigate the business in tech stack migrations;
  • Integrate system with other tools and platform within organization’s tech stack;
  • Tailor the local CRM system by defending local objectives to the international roadmap by assessing business requirements, overseeing; configuration changes to align the tech stack with evolving business objectives and processes and building business cases to support them;
  • User training & support across the organization, including troubleshooting technical issues, empower users to leverage the full capabilities of tech stack, and foster a culture a continuous learning and improvement.
     

Your profile

• Bachelor’s degree in Marketing, Business, or a related field;
• Minimum of 5 years of proven experience in CRM, customer lifecycle management, customer base management;
• CRM industry expert in Direct Marketing field, advocating for best practices within the CRM, and always keep an eye on innovative opportunities;
• Knowledge of customer segmentation techniques plus A/B testing experience;
• Familiarity with data analytics and reporting tools;
• Manage global and local stakeholders to ensure timely delivery and end-to-end ownership of your campaigns;
• Results and data driven and able to translate data into insights and actions.
• Team player, able to liaise and collaborate with different departments
• Perfect language skills in Dutch or French, and English
• Experience in retail marketing is a plus.

Skills & capabilties

• Strong analytical and data interpretation skills;
• Proficiency in CRM software, email marketing & marketing automation tools. Responsys and Unity knowledge will be preferred;
• Strategic thinker with the ability to translate business objectives into effective CRM strategies;
• Excellent stakeholder management;
• Identify opportunities to improve current processes and increase operational efficiency;
• Adept at working collaboratively in cross-functional teams;
• Desire to work on marketing as well as technical solutions, and experience in how a tech stack can empower CRM;
• Familiarity with retail industry dynamics, customer behavior and lifecycle/customer base marketing.
   

About us

We are the market leader in consumer electronics in the Benelux. As a team we work together to remain the omnichannel player with 81 branches and an online shop. How do we do that? By putting our customers first. Always. By offering the best customer experience both online and offline. We build a party for and with our customers. We believe that anything is possible if you take action yourself. Working at MediaMarkt Benelux means: having fun and wanting to win!

Additional Benefits

• A -without exaggeration - fantastic workplace on the 39th floor in 'De Rotterdam' overlooking the Erasmus Bridge;
• A hybrid working environment: choose diversity between working at home or in the office. (Preferably matching the team’s WFH & WFO days);
• Good working conditions and development and growth opportunities;
• Freedom and responsibility to shape your role and bring ideas to implementation in an environment where anything is possible;
• At MediaMarkt, we have courage. We are entrepreneurs within a company, giving you the chance to develop yourself quickly and in diverse ways;
• In addition to a great place to work, we also offer 30 holidays, an attractive employee discount, group health insurance, company fitness and discounts on various insurance products.

Job Infos